About Us
“Our passion is helping amazing beauty brands grow through the investment of our time, expertise, and funding.”
We Believe We Are Better Together.
We foster growth for imaginative innovators who believe in beauty. Crafting effective strategies to foster significant growth among beauty innovators. A collective of entrepreneurs of results-driven beauty brands.
![MiCHAEL DEWEY](https://performance-beauty.com/wp-content/uploads/2022/12/Michael-cropped.png)
MiCHAEL DEWEY
Chief Executive Officer
![JULY BOCABEILLE](https://performance-beauty.com/wp-content/uploads/2023/02/2023.02.08_PBG_Headshots0932_RT_social-scaled.jpg)
JULY BOCABEILLE
Chief Financial Officer
![MARWAN ZREIK](https://performance-beauty.com/wp-content/uploads/2022/12/Marwan-cropped.png)
MARWAN ZREIK
Chief Marketing Officer
![RACHAEL BISHOP](https://performance-beauty.com/wp-content/uploads/2022/12/July-cropped.png)
RACHAEL BISHOP
Chief Commercial Officer
![THOMAS BLEDSOE](https://performance-beauty.com/wp-content/uploads/2023/02/2023.02.08_PBG_Headshots0840_RT_Social-1-scaled.jpg)
THOMAS BLEDSOE
Chief Supply Chain Officer
![JEFFREY NICHOLAI](https://performance-beauty.com/wp-content/uploads/2023/02/2023.02.08_PBG_Headshots1092_RT_Social-scaled.jpg)
JEFFREY NICHOLAI
General Counsel
![CHAZ HATFIELD](https://performance-beauty.com/wp-content/uploads/2022/12/Chaz-Hatfield.jpg)
CHAZ HATFIELD
Chief Manufacturing Officer
PARTNERS
“Our passion is helping amazing beauty brands grow through the investment of our time, expertise, and funding.”
Babe Original
We’re here to build a brand used by all ages, ethnicities, and identities to create a safe space in beauty. Regardless of your choice to go barefaced or full glam, you’ll always have a voice at Babe Original.
![Beauty Babe Brand Image](https://performance-beauty.com/wp-content/uploads/2022/12/Beauty-Babe-Brand-Image.jpg)
![Bondi Boost Brand Image](https://performance-beauty.com/wp-content/uploads/2022/12/Bondi-Boost-Brand-Image.jpg)
BONDI BOOST
While staying true to their roots, Bondi Boost developed their first formulations with the help of leading industry experts on the shores of the iconic Bondi Beach and created a range of products to help you reach your hair goals faster.
GRANDE COSMETICS
Grande Cosmetics is a cult favorite beauty brand with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, we’re on a mission to encourage everyone to live large & embrace their most authentic selves.
![Bath-Lash-Brow-5714](https://performance-beauty.com/wp-content/uploads/2023/01/Bath-Lash-Brow-5714.jpg)
![Lilly Lashes Brand Image](https://performance-beauty.com/wp-content/uploads/2022/12/Lilly-Lashes-Brand-Image.jpg)
LILLY LASHES
Founded in 2013 by reality star and glamazon Lilly Ghalichi, Lilly Lashes revolutionized the World of false lashes by creating “3D Lashes”. Before 3D Lilly Lashes, beauty mavens that wanted a ultra glam lash look had to stack multiple strips of lashes- we knew there had to be a better way.
VELOUR BEAUTY
Innovation drives our culture. Velour continues to challenge prevailing assumptions to deliver premium quality products that transform the lash experience.
![Velour Brand Image](https://performance-beauty.com/wp-content/uploads/2022/12/Velour-Brand-Image.jpg)
LOCATIONS
Verticall interated – 5 offices, 3 manufacturing plants (copy to be provided by PBG)
PBG Headquarters
Frisco, Texas
Office
El Segundo, California
Office
Valhalla, New York
Office
Double Bay, Australia
Office
Toronto, Ontario, Canada
Office
London, UK
Distribution
Fort Worth, Texas
Distribution
Toronto, Canada
Distribution
Sydney, Australia
Distribution
Alphen aan den Rijn, Netherlands
Distribution
Bedford, UK
Distribution
West Yorkshire, UK
Manufacturing
Fort Meyers, Florida
Manufacturing
Salt Lake City, Utah
Manufacturing
Coolum Beach, Australia