Paid Media Buyer
Company: Performance Beauty Group
Department: Paid Media
Location: Frisco, TX
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Job Description

Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary

Performance Beauty Group is looking for a Paid Media Buyer to join our in-house digital media team. This position should be proficient in all major social advertising platforms, with emphasis on Meta and TikTok, and has a proven ability to build, manage and optimize ad campaigns. They will work directly with the eCommerce and Digital Marketing departments to help in achieve DTC revenue growth targets.  This person is a team player and loves to collaborate on projects helping achieve Brand KPIs and goals.

Role Responsibilities

  • Execute daily, hands-on implementation of social campaigns for multiple brands.
  • Monitor daily and monthly budgets across all paid social and make sure KPIs are achieved
  • Manage all aspects of social campaigns, including testing and optimizations, tagging, analytics, budget optimization, and reporting to relevant stakeholders across Meta, TikTok, Snapchat, Pinterest, and other relevant channels.
  • Seeks out learning and maintains understanding of newest paid social product offerings across platforms and stays up-to-date on latest trends in social advertising platforms
  • Identify opportunities to enhance campaign media performance and make recommendations for innovative strategies to expand accounts.
  • Familiar with GA4 and/or Power BI
  • Ability to execute weekly, monthly and ad-hoc style reporting on the fly
  • Other duties as assigned

Qualifications/Knowledge/Skills & Abilities

  • Bachelor’s degree in business administration, Marketing or equivalent business experience required.
  • Agency experience preferred
  • 2-3+ Years of Experience with Paid media experience managing ad campaigns within Meta, TikTok, Pinterest, Snapchat and other digital platforms
  • Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment
  • Self-starter demonstrating proactivity, grittiness, and ability to take ownership
  • Exceptional organizational skills and the ability to communicate with the team keeping everyone accountable to project deadlines
  • A strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
  • Strong analytical skills
  • Understands paid media attribution and how an elaborate infrastructure operates
  • Natural problem solver and embraces an experimental mindset

Competencies

  • INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
  • PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
  • COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
  • DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
  • INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Employee is regularly required to talk or hear.
  • Employee frequently is required to stand, walk, use hands and arms to reach for items and / or materials
  • Employee is occasionally required to lift office products and supplies, up to 20 pounds.

Travel and Hours

  • This is a full-time salaried position based in Frisco, Texas
  • Hybrid position requires time in office a minimum of 3 days each week
  • Limited to no travel for this role.
  • Legally able to work in the United States

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law

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