Influencer & PR Manager
Company: Babe Original
Department: Marketing
Location: Frisco, TX

Job Description

Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary

Drive strategies & mng cmpgns; Wrk w/ depts to ensre intgrtn of mssgng from cmpny, stratgs, & ensure consistnt communctns throughout media pltfrms, gain consmr cnfdnce; Maintn reprtng schdle on outrch funnel & bdgt spndng vs. grwth & ROI trgtd cmpgns; Rsrch trends, bld brnd, dvlp & drive pltfrm to enhnce mrktng apprchs; Crdnte social media actvtns & cmpgns w/ team; Prtcpte in reviews to ensure bdgt & spndng is corrrct; Wrk w/ PR agncy, & mng media ptch dvlpmt, narrative dvlpmt, media trgt review, anlys & outrch; Drive prfrmnc of dgtl brndng & rely on anlytcs data from dgtl media; Plan events for prdct launches & PR advncs. Reqd exp: Exp w/ uncnvntnl apprchs to PR & mrktng; ablty to bld strng rltns acrss fnctnl areas & extrnlly; Exp rprtng to C-Suite & brd mbrs; exp in drct inflncr communictns acrss social pltfrms; DTS e-commerce brnd exp; mngng inflncr mrktng cmpgns; Sharepoint, Tribe, Tribe, Creator IQ, GRIN, Current, Shopify, ShareAsale, Skim Links & LTK; crss-fnctnl communctn & team ldrshp. Reqs: Bachelors or frgn equiv in Mrktg, Business, Communications or rltd fld, & 2 yrs exp as Mrktg/Sales Mngr or rltd occ. Salary: $77,147 – $115,000. Please send c.v. to rsimpson@performance-beauty.com.

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law