Social Media Director
Company: Grande Cosmetics
Department: Marketing
Location: Valhalla, NY

Job Description

Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

We’re looking to add a social media Director to our team due to brand growth.  This is an incredible opportunity to join a well-known, successful and growing company within the beauty industry.  The ideal candidate will have proven experience growing out brand share of voice in the Beauty space and proven experience successfully leading a social team.


Grande offers an incredible & very competitive benefits package including Medical PPO plans (3 options to choose from, 1 plan is 100% paid by the company for the employee), dental & vision covered at 100% by the company for employee & dependents, 401(k) match dollar-for-dollar up to 5%, competitive PPO, paid parental & maternity leave, hybrid work schedule, growth & development opportunities & more


About the Brand:

Grande Cosmetics is America’s #1 lash & brow serum brand* with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, we’re on a mission to encourage everyone to live large & embrace their most authentic selves. Specifically, we specialize in powerful serums & skincare-infused cosmetics that give you bigger, bolder looking lashes, lips, brows, & hair. Located in Valhalla, NY our growing team is working together in a hybrid environment to continue to develop the brand & build out a team environment of curiosity, collaboration, & creativity.

Job Summary:

The social media Director will support the brand’s continued growth by leading all social media initiatives and content across multiple platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Snapchat, LinkedIn and Pinterest, with the responsibility of planning, developing and managing the strategy for each to support the growth of the company’s social media and consumer engagement.


The role will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. They will be responsible for creating in-house content and repurposing unique and effective content from the Partnerships team to build out a strong content calendar for all platforms.


This role is also responsible for acting as the brand voice by constantly engaging with our customers/followers/non-followers across all channels and mediums to elevate their experience, generate community engagement and develop brand champions. They must be up to date on all trends and passionate about the social media landscape, in order to successfully bring new ideas to the table, test new activations and ultimately continue to grow the channels.


Role Responsibilities:

  • Responsible for managing all of the brand’s social media platforms and community engagement.
  • Work cross functionally with Sales, DTC, PR and Marketing departments to ensure the content calendar is in alignment with topline brand activations, goals and plans.
  • Conceptualize and create stills, videos, behind-the-scenes footage and other supporting assets for campaigns around product launches, educational efforts, promotions, collaborations, ambassador activations, etc.
  • Work closely with the PR team to repurpose UGC and paid partnerships content, capture event content and repurpose press mentions.
  • Ensure that we are maximizing the usage of all assets by strategically using them across channels to maintain cohesiveness.
  • Stay up to date on new creative trends, insights and generate ideas on how to best translate these across our content and social media channels.
  • Drive efficient performance that is tracked and monitored in real-time to optimize tactics, pivot strategies and achieve growth and ROI targets.
  • Work with Social Media team to efficiently respond to all DMs and comments in a timely manner with appropriate messaging in the brand’s voice.
  • Oversee and manage social listening on TikTok and Instagram.
  • Strategize and communicate top level messaging priorities so that all departments remain in sync with strong brand messaging.
  • Analyze content productivity and performance KPIs and make cross-platform recommendations accordingly.


Supervisory Responsibilities

  • This job has supervisory responsibilities.
  • Directly supervises one employee within the Social Media department(s).
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, addressing complaints, and resolving problems.


  • INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
  • PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
  • COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
  • DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
  • INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers


  • 6+ years in Social Media industry & proven ability to successfully lead and manage a social team.
  • Proven track record in growing social media channels.
    In depth knowledge of social media marketing industry
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills
  • Content creation experience
  • Outstanding project management skills
  • Excellent interpersonal and relationship building skills.
  • Networking aptitude
  • Knowledge of DashHudson


  • Bachelor’s degree in Marketing or other related major

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Employee is regularly required to talk or hear.
  • Employee frequently is required to stand, walk, use hands and arms to reach for items and / or materials
  • Employee is occasionally required to lift office products and supplies, up to 20 pounds.

Travel and Hours

  • This is a full-time position
  • Travel may be required for on-site events/content creation
  • 3 days in office required

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law