Social Media Specialist
Company: Lilly Lashes
Department: Marketing
Location: Frisco, TX

Job Description

Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary

The Social Media Specialist will be responsible for planning, creating, implementing, and measuring Lilly Lashes social media initiatives in partnership with the Social Media Manager and our broader marketing team. They will provide support with influencer contracting and utilize all content efficiently and in a timely manner, to increase brand awareness and elevate all owned and operated brand channels.

Role Responsibilities

  • Maintain social media editorial calendar for all social channels in alignment with marketing KPIs, launch calendar and marketing campaigns
  • Schedule and publish content to social media channels across different platforms, such as Instagram, TikTok, YouTube, Pinterest and Twitter
  • Ideate and create engaging, ahead-of-trend content in partnership with creative team
  • Manage UGC Content Program for brand, including talent sourcing, outreach, negotiation and signing of influencers
  • Develop recommendations informed by consumer insights and industry landscape
  • Perform competitive analysis, industry research and assessment of best practices for Instagram, TikTok, YouTube and other social channels in an ever-evolving landscape
  • Participate in the conceptualization and strategy of social media campaigns, utilizing social media know-how to drive growth and engagement
  • Manage and coordinate live video schedule, including Instagram Live, overseeing rehearsals and set-up, and hosting as needed
  • Maintain giveaway calendar and coordinate co-branded giveaways
  • Harvest data for reporting and support social media team in preparing and delivering reporting to internal and external teams
  • Assist with photoshoot support and needs and planning for beauty looks


  • Bachelor’s degree in Marketing, Business, Communications or field relevant to Beauty Marketing
  • 2-3+ years prior social media planning and content creation experience
  • Fundamental understanding of various social media and influencer tools such as TribeDynamics, Grin, Dash Hudson
  • Experience in planning social and creating content in-house for brand
  • Good eye for photography and design; experience in video editing
  • Strong organizational skills, keen attention to detail and follow through, able to manage multiple priorities that may be constantly changing
  • Strong interpersonal and communication skills


  • INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
  • PROACTIVITY – This role proactively researches, communicates, anticipates, and acts around areas of improvement or opportunity.
  • COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
  • DECISION MAKING – This role will be required to display the ability to make good decisions and/ or lead a sound decision-making process, backed by solid reasoning, data, etc.
  • INDEPENDENCE – This role completes tasks to the best of their ability, without need for external follow up, and takes accountability for quality and timeliness of tasks.


  • Bachelor of Science or Art in Business or related field

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Employee is regularly required to talk or hear.
  • Employee frequently is required to stand, walk, use hands and arms to reach for items and / or materials
  • Employee is occasionally required to lift office products and supplies, up to 20 pounds.

Travel and Hours

  • This is a full-time  position based in Frisco, Texas
  • Hybrid position requires time in office a minimum of 3 days each week
  • Legally able to work in the United States

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law