Senior Campaign Manager
Company: Performance Beauty Group
Department: Marketing | Paid Media
Location: Frisco, TX

Job Description

Lash Op Co, LLC dba Performance Beauty Group (PBG) is a Private Equity owned holding company that invests in cosmetic brands with a focus on eye and color cosmetics. PBG invests in these brands to facilitate their growth in the Direct to Consumer (DTC), Retail and Distributor channels both in the domestic and international markets. As part of that strategy PBG is building out the marketing, operational and supply chain functions of the organization to facilitate fast growth and operational excellence.

Job Summary

We are in search of a Senior Campaign Manager with a proven track record of ad campaign success to join our Marketing team and deliver results in a fast-paced environment. This position will be responsible for developing and executing paid digital ads on social advertising platforms, with emphasis on Meta and Google. They will work directly with the eCommerce and Digital Marketing departments for multiple brands to help in achieve DTC revenue growth targets and brand visibility. This person is a team player, has agency experience and is passionate about digital marketing.

Role Responsibilities

  • Execute daily, hands-on implementation and optimization of social campaigns for multiple brand accounts.
  • Develop acquisition and remarketing strategies across paid social channels including Facebook, Snapchat, Pinterest etc.
  • Ability to manage, plan and optimize account budgets each month.
  • Maintain high levels of up-to-date knowledge of best practices and strategies in digital media (including beta programs, advertising networks and innovation opportunities).
  • Communicate ad needs to in-house and external creative partners.
  • Manage all aspects of media campaigns, including testing and optimizations, analytics, budget optimization, and reporting to relevant stakeholders.
  • Ensure campaigns are planned and executed holistically to align strategy, taking into account coordination with other campaign tactics, measurement, tagging, reporting, analytics, and backend technical and database considerations.
  • Ability to execute weekly, monthly and ad-hoc style reporting on the fly.

Qualifications, Knowledge, Skills & Abilities

  • Bachelor’s Degree in Business Administration, Marketing or equivalent business experience required.
  • 3+ Years of paid Facebook/Instagram advertising experience
  • Knowledge of Facebook audiences, product feeds, campaign types.
  • Solid understanding of performance metrics including ROAS, CVR, MER, CPM, CTR, CPA.
  • Ability to develop and manage multiple media campaigns simultaneously and deliver results in a fast-paced, deadline-oriented environment
  • Self-starter demonstrating proactivity, grittiness, and ability to take ownership
  • Exceptional organizational skills and the ability to communicate with the team keeping everyone accountable to project deadlines
  • A strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
  • Strong analytical skills
  • Understands paid media attribution and how an elaborate infrastructure operates
  • Natural problem solver and embraces an experimental mindset

Competencies

  • INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges
  • PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions
  • COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise
  • DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process
  • INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers

Physical Demands

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Employee is regularly required to talk or hear.
  • Employee frequently is required to stand, walk, use hands and arms to reach for items and / or materials
  • Employee is occasionally required to lift office products and supplies, up to 20 pounds.

Travel and Hours

  • This is a full-time position

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law